Shutterstock > Fyre Festival

Swimming Pigs

If you’re anything like us you spend some down time watching Netflix, and may have caught one of the recent documentaries on the Fyre Festival. The movie highlights how thousands of people were scammed over a music festival that never really happened. It opens your eyes to the power of influencer marketing and also jumps into the questionable ethics of a marketing agency (who will remain nameless) that promoted the event who should have known better.

If you haven’t seen it yet, we highly recommend it. It’s a decent way to spend a Sunday afternoon.

Anyways, we stumbled across this little marketing gem, piggybacking on the trending topic of the Fyre Festival.  Kudos to Shutterstock, for this timely, relevant and very entertaining ad for their stock photos and videos. In addition, this video is social media gold right now.

We really dig Shutterstock’s blog on the making of this ad too - pretty amazing what you can do with 5K and a handful of stock videos. If only Billy McFarland would have known, as the promo video for the actual Fyre Festival likely cost close to a quarter million dollars to produce. Hindsight is 20/20, he’s got a lot of time to think about making his next video while in federal prison.

Without further ado, here is what the team at Shutterstock came up with. Enjoy!

Photo Credit: Screen grab from Shutterstock Video by Nejron Photo